Holli Pofahl

Holli Pofahl was born and raised in El Paso, Texas, and moved to Lubbock in the 1990s to attend Texas Tech University, where she earned a degree in Advertising and Marketing. What began as a college chapter quickly became home. For more than two decades, Lubbock has been the place where Holli and her husband, Cole, have built their family and invested deeply in their community.

With over 20 years of experience in marketing and sales, Holli has built her career around serving people, cultivating trust, and creating meaningful connections. She brings a relational, people-first perspective to every endeavor, valuing collaboration, communication, and thoughtful engagement. Her professional background and heart for service reflect a commitment to strengthening families and contributing to opportunities that positively impact the next generation.

Holli and Cole are active members of Victory Life Church and are grateful for their daughters, Cameron and Colby. Whether supporting Colby’s high school and club volleyball or celebrating Cameron as she begins graduate school, Holli treasures the seasons of life that athletics, education, and community involvement have brought to their family.